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Your answer for all your

material handling needs.

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On March 3, 1987, Raul Pretto, an immigrant from Buenos Aires, Argentina, chose to live the American dream and open his own business in the Material Handling industry.  We’re overwhelmed with the support our clients have given us over these last 30 years.

Here’s to 30 more… 

Do you like our cake? Courtesy of our friends at Chocal8kiss Bakery in Manalapan, NJ: http://www.chocal8kiss.com/


Need a Lift?


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Of course you do.  That’s why you’re here…

The Forklift People are here to help!


Need Parts? We Have Exactly What You Need.


We have an extensive selection of OEM and Standard parts to repair your equipment. Call us today, so we can get to know your machine and get it back up and running again! To learn more about our Parts catalog, click here.   If you’re interested in having your equipment Serviced, click here.  Or give us a call; we’ll be happy to help you.  732-249-7757




Hailing all the way from California, BigRentz, one of the most formidable national rental chains in the country, has become integral partners in helping EFR grow and serve our customers better.  We’re so excited to work with BigRentz and we’re looking forward to many more years of progress!


A Token of Appreciation from the Center School


A lovely young student from the Center School arrived at our facility and explained how much he loved material handling equipment.  Raul and Mavi were touched by his innocence and genuine interest in their inventory.  So, they gave him a tour of EFR and a goody bag as a souvenir. The Center School, a private, non-profit, state-accredited facility for bright, learning-disabled students, was founded in 1971 by a small group of concerned parents and educators. – See more at: http://thecenterschool.com/


Find a Forklift

Whether you need to Rent, Lease or Buy let us help you find what you need! Search our huge inventory of forklifts. We will guide you every step of the way.

Find Parts

You need parts? We got parts!  Search our huge inventory of parts and accessories.

Schedule Service Today!

You need service today? No Problem! Give us a call today! Our technicians will be dispatched to your location the same day/ next day after receiving your call.

Forklift Safety

CAll us and schedule forklift safely training by one of our OSHA approved instructors.