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The team

About Us

Family owned and operated for over 35 years, EFR's roots are strong and experience extensive.

For over 35 years, EFR, The Forklift People, has been a trusted family-owned authority in forklift sales, rental, and service. Serving New Jersey and Eastern PA, our experienced team prioritizes personalized customer care, delivering tailored solutions to enhance your operational efficiency and profitability.

Reach out to us for all your forklift needs.

How it started

Raul Pretto, owner and operator of EFR Corporation, has turned wrenches for every kind of mechanical warehouse device in existence.  Native to Argentina, he learned much of his trade here in the United States.  He began his material handling journey working for Dierecx as a forklift technician.  However, his supervisors observed his perseverance and saw excellent leadership skills.  After much deliberation, they promoted him to field manager.  Raul's responsibilities included dispatching service technicians to jobsites while helping them troubleshoot hard-to-diagnose issues.  He did so well, that he was quickly promoted to operations manager.  His superiors entrusted him with opening new buildings and establishing operations in several cities across the United States.  

During his tenure at Dierecx, Raul learned the inner workings of the industry and started thinking that perhaps he could run his own operation.  After careful consideration, he found the courage to open his new venture, Electric Forklift Repair Corp., repairing machines onsite and out of his garage.

Mavi and Raul

As co-owner of this exciting company, Raul’s wife, Mavi, runs the administrative half of EFR, the Forklift People.  With her extensive expertise on import/exports laws and corporate initiatives, she fulfilled the other half in getting EFR off the ground and into the forefront of the material handling industry.  

Thanks to her knowledge in office management, informations systems maintenance and industry protocol, Mavi helped her husband, Raul, bring EFR into an exciting material handling powerhouse: THE AUTHORITY in all things Material Handling.

The Next Generation

Raul and Mavi’s son, Philip began to take part in the family business in 1994 and started turning wrenches alongside his father, Raul.  As Phil’s mechanical skills and the business continued to grow, Phil headed on the road as a mobile material handling technician.  

With Phil taking on a role in the family business they continued to grow and moved into an even larger facility where they could bring on more employees, customers, and family.  As time marched on Phil started taking a stronger presence in the company allowing Raul and Mavi to work towards retirement.  In 2021 EFR moved once again to their largest mechanical shop to date.  With this new facility, fresh technicians and new data tracking software, EFR is ready to serve you!

Phil and Rasheeda Owners

Three Generations Strong

Pre-School Buddies


Our Team

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